Privacy Policy

This Privacy Policy explains how Gairns Consulting UK LLP collects, uses, stores, shares, and protects your personal data when you visit our website and interact with our services.

Last Updated: February 18, 2026
Effective Date: February 18, 2026

Gairns Consulting UK LLP ("we", "us", "our"), registered at 3rd Floor, 86 Fenchurch Street, London, EC3N 3AE, operates this website and provides AI-powered business automation consulting services to companies across Canada. We are committed to protecting the privacy of every individual who visits our website or engages with our services. This Privacy Policy describes our data practices in full and transparent detail.

You can reach our data protection contact at [email protected] for any privacy-related inquiries. Changes to this policy will be communicated via a homepage banner a minimum of 14 days before they take effect.

1. Cookie Categories

We divide cookies used on this website into three distinct categories. Each category serves a specific purpose, and your consent requirements differ accordingly.

1.1 Essential Cookies

  • Purpose: Core site functionality, security, session management, and remembering your cookie consent preferences.
  • Examples: session_id, csrf_token, cookie_consent_status.
  • Consent required: No. These cookies are activated automatically because they are strictly necessary for the website to function properly.
  • Retention: Session duration, or up to 12 months for preference storage.

1.2 Analytics Cookies

  • Purpose: Measuring website traffic, understanding user behavior patterns, and monitoring site performance to improve user experience.
  • Tools: Google Analytics 4.
  • Examples: _ga, _ga_XXXXXXX, _gid, _gat.
  • Consent required: Yes. Analytics cookies are activated only after you explicitly accept them through our cookie consent banner.
  • Retention: Up to 14 months.

1.3 Marketing / Advertising Cookies

  • Purpose: Remarketing, personalized ad delivery, conversion tracking, and measuring the effectiveness of our advertising campaigns.
  • Consent required: Yes. Marketing cookies are activated only after you explicitly accept them through our cookie consent banner.
  • Retention: Up to 540 days (Google Ads default retention period).

Full details about how marketing cookies are used, including third-party disclosures, are provided in Section 2 below.

2. Marketing Cookies: Detailed Disclosures

2a. Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

2b. Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

2c. Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

2d. YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

2e. Tracking Technologies

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

2f. Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

2g. Technologies in Use

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

2h. Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

2i. Cookie Preference Management

You can manage your cookie preferences at any time by clicking the "Manage cookie preferences" link located in our website footer. This opens a panel where you can accept or reject each cookie category independently. Essential cookies remain active at all times.

3. Consent Requirements

Consent Banner

Our cookie consent banner offers three options: "Accept All", "Reject Non-Essential", and "Manage Preferences". Analytics and marketing cookies are not activated until you click "Accept All" or explicitly enable them through the preference panel. Your consent choice is stored in your browser's local storage for 12 months. You can dismiss the banner without accepting, in which case only essential cookies remain active.

Consent Statement

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA / UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: Pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form, request a consultation, or register interest in our AI automation services, we collect the information you provide. This typically includes: full name, email address, phone number, company name, and your message or description of your automation needs.

Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website uses the following Google services:

  • Google Analytics 4: Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, call, or other engagement) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, engagement actions)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. Data may also be processed in Canada, where our primary client base is located.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

12. Your Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): Request a copy of data we hold about you.
  • Rectification (Art. 16): Correct inaccurate or incomplete data.
  • Erasure (Art. 17): Request deletion ("right to be forgotten").
  • Restriction (Art. 18): Limit how we process your data.
  • Portability (Art. 20): Receive your data in a structured, machine-readable format.
  • Objection (Art. 21): Object to processing based on legitimate interest.
  • Withdraw consent (Art. 7.3): Revoke consent at any time without penalty.

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

Canadian users may also exercise rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) by contacting us at the email address above.

13. What Data We Collect

We collect the following categories of data through this website:

  • Full name
  • Email address
  • Phone number
  • Company name
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls)

14. Legal Basis for Processing (GDPR Art. 6)

Data Type Legal Basis
Contact form data Consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
Analytics data Consent (Art. 6.1.a)
Marketing / remarketing data Consent (Art. 6.1.a)
Security and fraud prevention Legitimate interest (Art. 6.1.f)

15. Retention Periods

Data Category Retention Period
Contact form submissions 2 years
Analytics data (GA4) 14 months
Marketing cookies (Google Ads) Up to 540 days
Email communications Duration of relationship + 1 year
Server logs 90 days
Cookie consent records 3 years (audit requirement)

16. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (SSL/TLS), restricted access to personal data on a need-to-know basis, regular security reviews, and secure data storage practices.

While we take reasonable precautions, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security but commit to promptly notifying affected individuals and relevant authorities in the event of a data breach, as required by GDPR Article 33 and Article 34.

17. Third-Party Links

This website may contain links to external websites operated by third parties. We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party website you visit. The presence of a link on our site does not imply endorsement of the linked website's content or practices.

18. Changes to This Policy

We reserve the right to update this Privacy Policy to reflect changes in our data practices, legal obligations, or business operations. Any material changes will be communicated via a prominent banner on our homepage a minimum of 14 days before the updated policy takes effect. The "Last Updated" date at the top of this page indicates when the most recent revisions were published. We encourage you to review this policy periodically.

19. Contact Information

Data Controller: Gairns Consulting UK LLP

Registered Address: 3rd Floor, 86 Fenchurch Street, London, EC3N 3AE

Email: [email protected]

Secondary Email: [email protected]

Phone: +44 20 7946 0321

For all privacy-related requests, please use the primary email address above. We aim to respond to all inquiries within 30 calendar days.